Razvojna agencija Žepče je u okviru projekta Danube Wood(s) Route 10. veljače 2026. godine organizirala stručnu radionicu u Sarajevu, u suradnji s kompanijom ZANAT i Ekonomskim institutom Sarajevo, koji su zajednički doprinijeli realizaciji programa i stručnom sadržaju radionice.
ZANAT, prepoznat po radu sa svjetski priznatim dizajnerima u području obrade drveta i suvremenog dizajna, predstavio je primjere dobre prakse i proces razvoja proizvoda, dok je Ekonomski institut Sarajevo dao doprinos kroz stručni pogled na razvoj kreativnih industrija i tržišnu valorizaciju proizvoda.
Na radionici su sudjelovali lokalni kreativci te učenici Srednje mješovite škole „Žepče“, smjer grafički dizajn, čime je osigurana međugeneracijska razmjena znanja i iskustava.
Cilj radionice bio je osnažiti, umrežiti i motivirati sudionike te potaknuti razvoj kreativnog duha u kontekstu valorizacije drvne baštine, koja će kroz inovativne ideje biti pretočena u dizajn žepačkih suvenira.
Poseban naglasak stavljen je na uključivanje učenika srednjih škola, kojima je kroz praktičan rad i direktan kontakt s profesionalcima omogućeno unapređenje znanja iz područja produkt dizajna. Time su učenici grafičkog smjera proširili svoje kompetencije izvan okvira klasičnog grafičkog dizajna, stekli uvid u razvoj fizičkih proizvoda i tržišne zahtjeve te dodatno ojačali svoju konkurentnost i sposobnost zapošljavanja na tržištu rada.
Kreativci su imali priliku upoznati se sa specifičnostima razvoja proizvoda s višom dodanom vrijednošću, uključujući pristupe dizajnu, funkcionalnosti, tržišnom pozicioniranju i brendiranju, s ciljem kreiranja konkurentnijih i tržišno prepoznatljivih proizvoda zasnovanih na lokalnoj drvnoj baštini.
Workshop at ZANAT: Connecting Design, Woodcraft and the Creative Future of Žepče
Within the framework of the Danube Wood(s) Route project, the Development Agency Žepče organized a professional workshop on 10 February 2026 in Sarajevo, in cooperation with the company ZANAT and the Sarajevo Economic Institute, who jointly contributed to the implementation and expert content of the programme.
ZANAT, recognized for its collaboration with internationally acclaimed designers in the field of woodcraft and contemporary design, presented examples of best practices and product development processes. The Sarajevo Economic Institute contributed with an expert perspective on the development of creative industries and the market valorisation of products.
The workshop gathered local creatives as well as students of the Secondary Mixed School “Žepče”, Graphic Design programme, ensuring intergenerational exchange of knowledge and experience.
The objective of the workshop was to empower, connect and motivate participants, while fostering creativity in the context of valorising local wood heritage, which will be translated into innovative ideas and the design of Žepče souvenirs.
Special emphasis was placed on the inclusion of secondary school students, who, through practical work and direct interaction with professionals, were able to enhance their knowledge in the field of product design. In this way, graphic design students expanded their competences beyond traditional graphic design, gained insight into physical product development and market requirements, and strengthened their competitiveness and employability in the labour market.
Creatives had the opportunity to explore the specificities of developing higher value-added products, including approaches to design, functionality, market positioning and branding, with the aim of creating more competitive and market-recognizable products based on local wood heritage.
